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Become a Clue co-owner

Invest from just €10 and shape the future of menstrual and reproductive health with us.

Investment closedDon’t invest unless you’re prepared to lose all the money you invest. This is a high risk investment.

Ready for a revolution

Female health conditions get
only 1%
of global research funding

Why Invest in Clue?

When you invest, you will have real equity in Clue. As a proud co-owner, you will be able to share in our future success – and support our work in the process. No matter how big or small, your investment will go directly toward our core focus areas:

An image of a person holding a phone
An image of a person holding a phone

Making digital family planning tools available at scale

An image of two people stood together
An image of two people stood together

Product innovation for adolescence and menopause

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An image of a health professional

Important health research to close the gender data gap

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Making digital family planning tools available at scale

An image of two people stood together

Product innovation for adolescence and menopause

An image of a health professional

Important health research to close the gender data gap

What can I expect?

Your investment

Invest from as little as €10 (or as much as €100,000) in a successful global Femtech company.

  • Invest on the same terms as our latest investors (including Union Square Ventures and Balderton Capital)
  • Contribute to an innovative business whose investors have also backed Depop, Zoe and Revolut)
  • Have equity in a company with 11 million users and 100 million app downloads globally

Investor Perks

Apart from owning shares in Clue, you will also get exclusive tiered rewards.

  • Get closer to our product development process with exclusive Investor Product Perks such as beta testing and being the first to see upcoming features
  • Have your say in Investor Forum product feature polls and get invited to webinars and AMAs with the Clue Team
  • Get Clue Plus access and referral codes to share with friends and family. And much more! 🎉

Your investment

Invest from as little as €10 (or as much as €100,000) in a successful global Femtech company.

  • Invest on the same terms as our latest investors (including Union Square Ventures and Balderton Capital)
  • Contribute to an innovative business whose investors have also backed Depop, Zoe and Revolut)
  • Have equity in a company with 11 million users and 100 million app downloads globally

Investor Perks

Apart from owning shares in Clue, you will also get exclusive tiered rewards.

  • Get closer to our product development process with exclusive Investor Product Perks such as beta testing and being the first to see upcoming features
  • Have your say in Investor Forum product feature polls and get invited to webinars and AMAs with the Clue Team
  • Get Clue Plus access and referral codes to share with friends and family. And much more! 🎉

What makes Clue different?

The first female-founded, female-led, cycle tracking app

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Personalised tracking

We built a data-secure menstrual and reproductive health tracker

Learn more
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Scientific research

We partner with leading institutions to fuel groundbreaking research

Learn more
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Expert health content

We help democratise health knowledge by making it accessible

Learn more
An illustration of a hand holding a phone
An illustration of a hand holding a phone

Personalised tracking

We built a data-secure menstrual and reproductive health tracker

Learn more
An illustration of a person holding an oversized magnifying glass
An illustration of a person holding an oversized magnifying glass

Scientific research

We partner with leading institutions to fuel groundbreaking research

Learn more
An illustration of a group of people embracing and linking arms
An illustration of a group of people embracing and linking arms

Expert health content

We help democratise health knowledge by making it accessible

Learn more
a picture of a Clue user

Tracking my symptoms (with Clue) gave me the confidence to say to myself, 'I do know what I’m talking about, I do know my experiences and I have the data right here'.

Annie, Clue user

a picture of a Clue user

I urge all women to always listen to their bodies, and for extra peace of mind, download the Clue app. I believe it saved my life; it could save yours.

Susanne, Clue user

a picture of a Clue user

Tracking my symptoms (with Clue) gave me the confidence to say to myself, 'I do know what I’m talking about, I do know my experiences and I have the data right here'.

Annie, Clue user

a picture of a Clue user

I urge all women to always listen to their bodies, and for extra peace of mind, download the Clue app. I believe it saved my life; it could save yours.

Susanne, Clue user

Become an investor in 4 steps

Here's how it works

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1. Pre-register

Create your account on Crowdcube to secure your early access, ahead of the public. Limited equity available so investment will be on a first come, first served basis.

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2. Get notified

We’ll send you emails to keep you up-to-date on when investing is officially open. Tip: If you’re a Clue Plus user, you’ll get access before anyone else.

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3. Invest

Follow the simple steps on Crowdcube to start investing, from as little as €10.

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4. Done

Oh, hello, investor! Congratulations—you’re now a proud co-owner of Clue.

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Your decision to invest in Clue is entirely up to you. Please only do so if the timing is right for you, financially. If you are unable to contribute monetarily, there are other ways you can support Clue’s mission.

Thank you for your support.
Disclaimer image
Disclaimer image
Disclaimer image

Frequently asked questions

What is equity crowdfunding?

Equity crowdfunding is the process whereby people (i.e. the 'crowd') invest in an early-stage unlisted company (a company that is not listed on a stock market, so its shares are not publicly traded) in exchange for equity in that company. Technically, in our case, Clue's shares will be held by an investment entity set up by Crowdcube. This means that you'll become a shareholder in that investment entity, indirectly owning a piece of Clue as a result. This approach allows a lot of people to invest relatively small amounts of money, with Crowdcube aggregating it into a collective total. When they invest, crowd investors profit when a exit event happens (i.e. IPO, merger or sale), just like any institutional investor, should the company continue to perform well and increase in value. The opposite is also true, if the company fails. Investors can lose some, or all, of their investment.

What is Crowdcube?

Crowdcube is a crowdfunding platform that enables start-ups and scale-ups to open up equity to and raise money from a wide range of everyday as well as experienced investors, who want to share in the future of companies they believe in. It enables a young company to offer its community a financial stake in its future.

Does pre-registering commit me to investing?

Not at all. Pre-registering means you'll have the exclusive opportunity to invest first when we open on Crowdcube, as once we've reached our maximum target we'll close the crowdfunding round.

At what price am I buying equity in Clue?

You'll be able to invest on the same terms as the professional Tier 1 venture capital investors who are leading Clue's current round of investment, agreed in March 2023 and not yet closed. These terms and the valuation will be available once crowdfunding goes live.

What type of equity would I own?

You'll own shares in Crowdcube's Nominee. This means that Crowdcube will hold shares in Clue on your behalf. The Clue shares held by Crowdcube will be so-called “preference shares”. They are ranked at the same level as Clue's most senior class of preference shares, and on the same terms as our latest investors.

What benefits would I get as an investor?

Apart from getting equity in Clue, depending on the value of your investment, you can get access to a range of Clue Investor Perks. These include early access to and polls on what new product features you would like to see, Clue Plus memberships for you and your friends or family, exclusive webinars with the Clue Team for deeper insights, meeting the Clue Team for in-depth conversations - and much more.

Why does Clue need this funding?

Clue has historically been supported by some of the world's leading investors who believe in our team and our mission as a pioneering femtech app. This current round is being led and priced by two very successful and well-known venture capital firms who had already invested in Clue previously, Union Square Ventures and Balderton Capital. But this time around, we want to do things a little differently. We wouldn't be where we are without our community. That's why we want to invite you to share in our success and join us on our mission to build the future of menstrual and reproductive health, at scale. Funds will be used to scale Clue's digital family planning offerings, expand the product portfolio, and continue research efforts to close the data gender gap.

How can I make money on my investment?

You would make a return on your investment if a so-called 'exit event' takes place. This happens if Clue is listed as an IPO on a stock exchange, or if Clue is bought by another company. We (and our investors) believe that Clue will become an increasingly successful business. Keep in mind, Clue is not yet profitable - we're still a startup. If things don't work out as we hope they will, you could lose some or all of your investment. We wouldn’t want you to bet more money on our success than you can afford to lose (this applies to Clue or any other investment).

Who can invest? Can I invest if I live in the US?

This crowdfund is only open to our EU and UK-based community. Unfortunately due to local laws and regulations, retail investors (meaning non-professional investors) located outside of the EU and UK will not be able to invest in this crowdfunding. If you're not eligible to participate in this round due to your location, but would be interested in future opportunities - please express your interest by clicking “Yes, I'm interested” at the bottom of this page.
Got more questions?
Reach out to us at trust@helloclue.com

Ready to invest in Clue and help advance menstrual and reproductive health?

Investment closedDon't invest unless you're prepared to lose all the money you invest. This is a high risk investment.
An illustration of a group of people stood on hills with the Clue Logo rising behind
An illustration of a group of people stood on hills with the Clue Logo rising behind
An illustration of a group of people stood on hills with the Clue Logo rising behind

We're thinking of equity crowdfunding in non-EU countries as well. Would you be interested?

Yes, I'm interested!

Capital at risk. Investing in start-ups and early-stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio.